Your marketing,
finally led.
You have a business that's growing but no one owns the marketing. Content goes out, ads run, money moves. The pipeline doesn't.
I step in as your marketing partner — senior thinking and real execution, without the full-time overhead. Most engagements start with a fixed-price diagnostic.
Is this you?
Sound familiar?
You're the one making marketing calls
Strategy, campaigns, what to post, who to brief, it all lands on you. That's not what you built the business for.
Spend goes out, results don't come in
Ads, posts, emails. Budget moving and content publishing, but no strategy connecting it to sales, and no one accountable for what it produces.
People, but no direction
A designer, someone on socials, maybe an agency, but no one connecting the dots or briefing them with a clear strategy.
Growing, but marketing hasn't caught up
The business is moving. The marketing isn't. No funnel, inconsistent brand, no system to generate leads at scale.
Who I am
Leave the marketing
to someone who owns it.
I started at agencies (Ogilvy, Wunderman Thompson, JWT) running campaigns for L'Oréal, Abbott and José Cuervo across Latin America. That's where I learned my craft: content and messaging built on strategy, not just deliverables.
Then I went in-house and built the entire marketing and sales system for a national B2B brand from scratch. No team, no playbook. Brand, website, full-funnel content, sales materials, agency management, reporting. All of it, from a blank page.
What I learned: content only works when it's built to sell. Every stage of the funnel speaks a different language, from the first touch that names the pain to the final piece that de-risks the deal. Someone has to own that whole conversation.
Work with me
You talk to me.
I handle the rest.
Marketing Diagnostic
A full review of your marketing in 2–3 weeks: website, online presence, lead flow, CRM and where your budget is going. You get a written report with what's working, what's leaking money, and a prioritised 90-day plan — yours to keep, whether or not we work together after. No lock-in.
Projects
Brand and messaging foundations, website strategy and copy, CRM and pipeline setup, campaign launches, sales enablement, decks, case studies, collateral your sales team actually uses. One accountable person directing strategy and production, not five freelancers to coordinate.
Ongoing Marketing Partner
I run your marketing, embedded in your business a day or two a week. Strategy, content direction, agency and supplier management, reporting to you. Clear priorities, measurable goals, and a content engine that keeps feeding the pipeline. The output of a marketing manager, without the six-figure salary.
What I own when I'm in
Marketing Strategy & Direction
Annual plan, quarterly priorities, and the messaging framework that makes every decision faster and more consistent.
Content Strategy & Full-Funnel Copy
Content mapped to every stage of your buyer's journey, from the first post that names the pain to the spec sheet that closes the deal. Website, emails, social, sales copy. Written to sell, not to fill a calendar.
Lead Generation & Sales Support
Campaigns built to fill your pipeline, plus the decks, one-pagers and materials your sales team actually uses.
Campaign Planning & Execution
End-to-end — from strategy and briefing through to launch and reporting. I manage external agencies when needed.
Agency & Vendor Management
I brief, manage, and hold accountable all external partners — design, media, AV, PR — so you don't have to.
Marketing Ops & CRM
Email campaigns, CRM workflows, reporting dashboards. The infrastructure that makes marketing repeatable and measurable.
Work
Case study · B2B · Perth, WA
80% cheaper leads same budget.
A national B2B accommodation provider was paying up to $180 per lead, and the leads couldn't buy. The standing recommendation was to increase ad spend. The diagnosis said otherwise: the campaigns were targeting the wrong buyer, and more budget would only reach the wrong person faster.
The problem
Leads coming in at $150 to $180 each. Sales couldn't close them, because they weren't buyers. Everything pointed at the media budget. The budget was never the problem.
What I did
A diagnosis first: the campaigns spoke to a general audience, not to the operational buyer who signs the contract. Then a redirection of the same budget: rebriefed messaging in the decision maker's vocabulary, imagery of working crews instead of empty units, and a funnel where every stage speaks to its moment, from pain to proof to specs.
The result
Cost per lead down 80 percent on the same budget. Organic traffic up 200 percent through the wider content and SEO program. A system that kept generating qualified leads.
Selected Clients - LATAM · 2018–2022
Brand campaigns, content strategy and integrated communications at Ogilvy, Wunderman Thompson, Tribeca and JWT — for clients who expect results.
How it starts
Three steps. No pressure.
Discovery call · 30 min
We talk about your business, your marketing situation, and what's not working. No pitch, no pressure — just clarity on whether this makes sense.
Proposal & scope
I send a clear proposal with deliverables, scope in writing, and the right engagement for your business. You know exactly what you're getting.
I take the wheel
Once we sign, I embed into your business. One point of contact, clear priorities, and marketing that actually moves the needle.
Let's talk
Ready to stop doing
marketing by gut?
Tell me about your business in a couple of lines. I'll tell you honestly whether I can help, and if I can't, I'll point you to someone who can.
Book a discovery call →Phone
+61 428 557 019Location
Perth, WALanguages
English · Spanish