Brand. Strategy. No Fluff.
Marketing
Strategist
I bring brand, content, and strategy together — and make sure it actually gets done. Agency-trained, commercially minded, built for environments where marketing has to move the needle.
I don't just plan the marketing. I make sure it gets done.
About me
Agency-trained.
Built for the real world.
I started in agencies — Ogilvy, Wunderman Thompson, JWT — working on campaigns for brands like L'Oréal, Abbott, Ripley and Pacífico across LATAM. That's where I learned to think in strategy, brand, and results — not just deliverables.
I bring both sides to every role: the strategic thinking and the hands-on execution. I align teams, manage agencies, build CRM pipelines, and make sure the brand story and the commercial goal are always pointing in the same direction.
Currently based in Fremantle, Perth.
I don't just plan the marketing. I make sure it gets done.
Where I've built things
Experience
Marketing & Communications Manager
Led the full marketing function as sole marketing professional — building strategy, content, campaigns and brand from zero for a national B2B brand. Managed end-to-end content production and coordinated external creative, media and AV partners.
- Website content management via WordPress
- eDM campaigns via Mailchimp — newsletters & product updates
- Original photography & short-form video for social
- Social media calendars across LinkedIn, Facebook & Instagram
- Led external agency relationships across design, media and AV
- Developed and owned campaign media strategy and budget
Launched the Expand the Camp campaign — connecting brand storytelling to measurable lead generation outcomes and establishing QuickCamps as a recognised B2B brand across mining, renewables, agriculture and construction.
Content Manager & Copywriter
Led content strategy and copywriting for major accounts across alcohol, lifestyle and consumer brands. Developed multi-channel strategies, managed community engagement and reported content performance against KPIs.
Brands: Mike's Hard Lemonade, Abbott (Glucerna & Pedialyte), Cerveza Pacífico.
Content Manager & Copywriter
Content creation and copywriting for lifestyle and FMCG brands. Created social media content strategies and campaign messaging for LATAM brands in a boutique creative agency environment.
Brands: Ripley (retail), Inka Farma (Pharma).
Content Manager & Trend Hunter
Content strategy and cultural trend analysis for alcohol, banking and health brands. Led content during rapid digital growth, supporting brand awareness and customer acquisition.
Brands: Ron Cartavio, Jose Cuervo (Peru & Colombia), L'Oréal, Maybelline, Alicorp, Costeño Alimentos, Arroz Paisana, Motorola..
Content Manager
Launched career in content and communications at a globally recognised creative agency. Developed social media content and copywriting across alcohol, beauty, FMCG accounts.
Brands: Jose Cuervo, Ron Cartavio (Peru), Costeño Alimentos, Arroz Paisana, Dakar Campaign 2019.
What I do
Areas of expertise
Brand, content, campaigns, and everything in between. This is what I do best.
Brand & Content Strategy
Positioning, messaging, tone of voice, and the editorial direction that ties it all together.
- Brand messaging framework
- Tone of voice guidelines
- Content pillars & editorial calendar
- Competitor & audience analysis
Copywriting & Content Creation
Website copy, campaign messaging, social content, eDMs — sharp, on-brand writing in English or Spanish.
- Website & landing page copy
- Email campaigns (Mailchimp & more)
- Social media content & calendars
- Blog posts & thought leadership
Campaign Planning & Execution
End-to-end campaign management — from strategy and briefing through to launch and reporting.
- Campaign strategy & media planning
- Agency briefing & management
- Performance tracking & reporting
- Budget allocation & optimisation
Marketing Function Setup
Built from zero at QuickCamps — tools, workflows, CRM, brand identity, and the full content pipeline.
- CRM setup & pipeline creation
- WordPress content management
- Brand identity foundations
- Vendor & agency sourcing
Social Media Management
Strategy, scheduling, community management and reporting across LinkedIn, Instagram, and Facebook.
- Monthly content calendar
- Caption writing & scheduling
- Community management
- Monthly performance report
Integrated Communications
Cross-channel comms that align brand story with commercial goals — internal, external, and everything in between.
- Multi-channel campaign messaging
- Internal communications
- PR & media coordination
- Brand consistency across channels
Projects that actually shipped
Selected Work
Marketing built from zero — QuickCamps
Joined as the first and only marketing hire. Built the full marketing function from zero — brand identity, content pipeline, CRM flows, PandaDoc proposals, flyers, and online presence across LinkedIn, Google and Instagram.
Managed content across WordPress, Mailchimp, and social — while coordinating external design, media and AV partners. Developed campaign media strategies and budget allocation end-to-end.
Launched the Expand the Camp campaign, connecting brand storytelling to real lead generation outcomes. Strategy and execution — no handoffs.
Con Fe de Hierro — Arroz Paisana
Iron deficiency in Peru needed to move away from clinical messaging and into everyday cultural life. The insight: reach people where they already were — the family lunch table.
The strategy connected fortified rice to national pride and traditional Peruvian meals, reframing nutrition as an act of care for family and country. To reach Andean communities with limited internet access, execution went beyond digital: packaging storytelling, radio spots, billboards, and in-person community talks in small towns.
Por un Perú sin anemia. The campaign improved brand perception and positioned Paisana as a socially responsible brand — making a public health issue feel like a cultural act of pride.
Mike's Fresa — Launch Campaign
Launching a new strawberry flavour meant more than a product announcement — it meant positioning Mike's as the playful, flavour-forward alternative to beer for young Peruvians who found traditional options too bitter.
The strategy built a social-first content ecosystem rooted in humour, audio trends, and culturally relevant storytelling: meme culture integration, interactive formats, and bold product visuals designed for high shareability — speaking Gen Z's language without losing brand identity.
Agency work · LATAM · 2018–2022
Brand campaigns, content strategy and integrated communications at Ogilvy, Wunderman Thompson, Tribeca and JWT. Brand positioning, messaging frameworks, multi-channel content — for clients who expect results.
Get in touch